Just came across the Toy Yoda story on Snopes.com. Man, that's cold:
In 2001, 26-year-old Jodee Berry had bested the other servers at her restaurant in a competition to see who could sell the most beer in a month to that eatery's customers, with the winner to receive a new "Toyota." When the day came for her to be presented with her prize, Berry was led blindfolded to the restaurant's parking lot to receive her award, but when the blindfold came off she was devastated to learn that the promised jackpot was not a Toyota automobile but rather a "toy Yoda," a Star Wars doll. She quit her job and sued Gulf Coast Wings, Inc., the corporate owner of the restaurant, alleging breach of contract and fraudulent misrepresentation. In 2002 the suit was settled for an undisclosed amount of money, which one of the attorneys involved in the case said would enable her to go to the local car dealership and "pick out whatever type of Toyota she wants."
I imagine the conversation went something like this: "Boss, winning a Toyota automobile is one thing. This is totally different." "No, no different. Only different in your mind."